I’ve often said that people will find their true calling in life when they bring together the things that they are passionate about and mix it with a little bit of creativity. My guest today has done just that! Lolita Morrow is a one of the funniest people I have ever met. She has an undeniable gift of making everyone around her laugh out loud. Shortly after moving from Houston to NYC, it was no surprise that she became wildly popular in Harlem for hosting well attended parties where the libations flowed late into the night. As you can imagine, Lolita was serving up the laughs while serving up incredible delicious drinks to friends new and old. Lolita’s southern charm and quick wit has also afforded her the opportunity to host red carpets and moderate panel discussions around the country. So, it’s perfect that she’s merged these two talents and has written her first book aptly named Think Like a Bartender, Recipes for Life.
In this book, Lolita mixes two parts wisdom and one-part comedy for a delicious cerebral cocktail everyone will enjoy! Even if you never had an alcoholic drink, you will giggle your way through this personal yet lighthearted perspective on living your best life! From learning how to cut people off to updating your personality menu and ingredients, you’ll quickly see you have much more in common with this skilled profession that once thought! Think like a Bartender challenges us all to tap into our inner mixologist and serve up our best selves.
1). So, my first question to you is this a comedy book on bartending or is it a bartending book with a splash of humor? That’s a great question! The answer is…neither. It’s a book that compares what a bartender experiences to that of the everyday person…. in a comical way. Once I was exposed to bartending in college, I fell in love with the profession. Think Like a Bartender explores the similarities I’ve discovered between a bartender and customer…all while sitting on the opposite side of the bar. The truth is, we can all learn a lot from a bartender or mixologist. My goal was to take a comical look at one of oldest and hardest professions (no… not that one) and how at the end of the day, we all have been ‘emotional’ bartenders to someone: our customers, bosses, families, significant others, friends or even total strangers.
2). I had the pleasure of seeing you kill it on the stage at Caroline’s comedy club in NYC and you were incredibly comfortable on stage talking about so many different topics. When did you know you had the gift of making others laugh? As an only child, ALL my of imaginary friends found me quite hilarious. Actually, I noticed early on that I had the uncanny ability to make people laugh, even when I was really trying to be serious. When I told friends how I
broke my leg, they’d laugh. When I relived the story of my mom’s passing, people had tears in their eyes…. Tears of laughter. So, with an odd gift like this, it was only natural to test myself by enrolling in stand-up comedy classes. This helped me not only become a better story teller but to realize that comedy was always a part of me…I just had to embrace it!
3). What was your inspiration to decide to choose bartending as the primary topic of this book? It’s simple. I love to laugh and I love making people laugh. I enjoy drinking and I enjoy making drinks. Many people know the hospitality industry can be just as stressful as it is rewarding. However, it’s in that stress, many bartenders have learned to be better people, partners, parents and friends. My main objective is once you have read my book, if you feel a deeper connection to this profession or industry, I have done my job. I want this book to have the feel of an Over 21 Children’s book, full of funny illustrations, laughs, lessons and recipes…. Recipes for your cocktails and hopefully recipes for your life.
4). What are some of the ‘take-a-ways’ that the reading audience can expect to gain from this book? One of my favorite chapters is titled, Who Has Your Back? This chapter is dedicated to the purpose and hard work of a bar back. If you think about it, every bartender needs a great bar back. The main role of a bar back is to be an essential support mechanism to a bartender, the bartending team or the restaurant. It’s not a glamorous job but it’s a necessity for a successful experience. I challenge the reader to think about who would be the main supporting characters (barbacks) in their life? A good friend is always there to have your back. They pay attention to when you are running low on love, energy or motivation. A true friend can anticipate what you need before it happens. Restocking you with positive energy or words of affirmation. The great thing about this book is that it’s for everyone: Bartenders (old and new) – Can understand the amazing parallel between their job and personal lives Customers- Will better appreciate a profession that is sometimes taken for granted Everyday People- Will remember to constantly take ‘inventory’ in your life and remember to Enjoy it responsibly!
5). As a drink connoisseur, what drinks would you say are popular with the men and what’s popular with the ladies? That’s the beauty of the cocktail, it knows no gender. I’ve seen men rock a beautifully crafted Cosmo and women finesse an aged Irish Whiskey. Palates are like personalities; each is uniquely different and can grow and change. An experienced bartender can take your preference, introduce you to different cocktails and ultimately lead you to adding a new drink to your personal cocktail list.
6). Besides being a comedian and upcoming best-selling author, what’s next for Lolita Morrow? I see you! Let’s put that positive energy in the universe! Lol! My true passion is the development and growth of media, content and distribution. For several years now, I have attended many of the popular film festivals in the US and I’m excited for all of the new ways in which individuals can distribute content to the rest of the world. Now more than ever, stories that never had a chance to make it to main stream are able to join the content distribution pipeline. This year, I’m happy to announce that I’ve joined a team to associate produce an amazing short film, BURDEN by Nathan Hale Williams, that will be making its world premiere debut screening this summer. I can’t wait to see how the film is received and to continue investing in amazing story tellers and creating amazing drinks.
7) Final question: When will this amazing book be available for purchase? Pre-sale orders will start later this summer. However, for an agreed upon fee, I can come to your house, make a few cocktails and act out my book in a One Woman Show=)
Lolita Morrow is a native of Houston and a long-time resident of NYC. When not traveling or working, Lolita can be found at her favorite bars or spending time at home with her family and with her dog Kotton. For updates on the books release, subscribe for updates at www.thinklikeabartender.com or follow on Instagram –@thinklikeabartenderEmail this